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Take a page out of Alibaba’s marketing book

Red Credit Cards and Dollar Note in the Jeans Pocket - LargeWe just received a coupon we can use to take 15 RMB (about $2.50) off of a purchase on Alibaba’s Tmall or Taobao, but it’s only good on 11/11 — Singles’ Day. Last year Alibaba made headlines when shoppers spent an incredible $5.75 billion on Ali’s sites in a single day.

With Alibaba now listed on the New York Stock Exchange the value of another massive day of spending will be seen not only in profits, but also in a stock boost. Indeed, the stock boost has already started with investors expecting sales to reach $8.2 billion on Singles’ Day this year.

Alibaba does a great job of using this day to generate sales and headlines, and there’s an excellent growth hacking lesson to be learned here.

What can you do to set a fire under your users to get them spending money on your site? Or maybe for you it’s all about signups, or something else — how can you use the calendar to give them a nudge? Can you follow Ali’s lead and use that to generate press coverage?

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