I frequently ask business people why they are interested in doing business in China. The most common response I hear involves the promise of 1.3 billion Chinese consumers with rapidly rising disposable incomes. While this may be factually accurate, in my experience I’ve found that it’s safer for businesses to think of China as having many demographic subsets, rather than thinking of it as one country with a homogenous population.
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1.3 billion people drawing you in
July 13, 2012 by Leave a Comment